How Genesislab Picks Colleagues Who Point the Same Direction [StoryPack-Genesislab ③]
In the third StoryPack installment, Genesislab's leaders describe a hiring loop built on sincerity and shared values, not résumé rank, and a mentoring cycle that keeps positive influence moving across the company.
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Digital Daily’s third Genesislab piece is less about technology and more about people. CAIO Daehoon Yoo, HR head Geunsik Yook, AI team lead Jihyeong Yoo, and service operations manager Jiyeon Kim share a single thread: the company hires for shared direction before résumé rank.
CEO Young-bok Lee pursued Daehoon Yoo for years, letting trust precede the offer rather than the other way around. When Jihyeong Yoo came in to interview, the conversation drifted into philosophy and human values rather than pure technical probing. Instead of spending big on senior hires, Genesislab bet on high-potential candidates and grew with them.
Inside the organization, there is what the team calls a positive-influence loop: experienced colleagues mentor newer hires, who later mentor the next wave. Insights from the service-operations team find their way into product changes — the loop runs across functions, not just down one.
Korean tech startups often default to ranking people by raw capability. Genesislab’s stated filter is sincerity and core values. No matter how strong the skill set, without genuine commitment to the company’s direction and to colleagues, a candidate is not considered talent — that is the article’s organizing claim.
Source: Digital Daily (디지털데일리) — What If You Could Feel “Orchid-and-Iris” Friendship at Work? [StoryPack-Genesislab ③]
